So that, when the growth opportunity or market gap is identified you are on the alert to recognize, embrace and exploit the opportunity.
Otherwise you may not recognise and miss the opportunity all together.
It all then starts with organisational focus on the new strategic goal line and the follow through on the optimum road map to get over that line with the maximum of energy and minimum of time .
This is how we create and achieve sustainable competitive advantage in the competitive market place.
Stay Alert !
Seamus Hennessy – Strategic Marketing Consultant